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How to Make an Impression with Executive Recruiters
By VALERIE PATTERSON
"I’m
an unemployed technical marketing executive in New York who has called
and sent resumes to dozens of recruiters in my field. Why
aren’t they calling back? I thought everybody was hiring
these days."
Many
unemployed executives feel stonewalled by recruiters who
don’t acknowledge resumes or return phone calls. While
there’s no doubt executive search is hot -- business at
select search firms grew an average of 24.5% last year, reports Kennedy
Information LLC, a Fitzwilliam, N.H., publishing firm --
there’s a fact of life every job seeker needs to know.
Recruiters don’t work for you. Instead, they work for -- and
are paid by -- client companies to locate and screen candidates for
positions. They also typically focus on finding exact fits for specific
jobs -- the proverbial "round peg for the round hole" -- rather than on
chasing down a broad population of candidates. "Job seekers get very
hurt when recruiters don’t return their phone calls, but why
would they return your phone calls when you’re not paying
them?" asks Ginny Rehberg, a consultant in Burlington, Mass., for Drake
Beam Morin Inc., an outplacement firm.
But all isn’t lost if you’re currently job hunting
and want to get recruiters’ attention. Here are steps you can
take to reach out to search executives.
Learn how recruiters work.
You’ll find two types of recruiters: contingency and
retained. They differ in how and when they receive payment for their
services. Contingency recruiters earn fees only after a client company
hires a candidate they refer. Retained recruiters are paid "retainers"
in advance to conduct a search. They may collect payments even if their
search doesn’t produce a successful hire. Both types of
search firms earn 30% to 35% of first-year compensation for candidates
they place and never charge candidates.
According to the Association of Executive Search Consultants (AESC), a
New York-based trade group for retained search firms, contingency
recruiting often is used for:
·
positions that pay salaries of less than $100,000
·
positions which have many qualified candidates
·
filling multiple vacancies with similar candidates
·
hiring organizations that want more involvement in screening, interviewing and negotiating
Retained firms are hired when:
·
salaries exceed $100,000
·
highly unique or specialized candidates are needed
·
a hiring organization wants a third party to screen and interview candidates
·
a company wants to persuade an executive to leave an organization and needs an intermediary
Find the right targets.
You’ll improve your chances of a return call if you locate
headhunters who specialize in your industry or function. Check your
local bookstore or library for directories that list recruiting firms
by type, industry, job function or region. "Stay away from recruiting
firms that sound like they do all things for all people," says Peter
Jacobus, a recruiter of software sales and support professionals for
Century Associates Personnel Inc., a search firm in Philadelphia. Most
good recruiters specialize in a few industries or functions, he says.
It’s
wise not to limit yourself to contacting recruiting firms in your
immediate geographical area, even if you don’t want to
relocate. Many firms that appear to be local or regional actually have
national accounts, says Wayne Cooper president of Kennedy Information,
which tracks the industry.
And while many executives don’t contact search firms until
they have a career crisis, it’s best if you can initiate
contact with these professionals "long before you need them," says Mr.
Cooper.
Get and give referrals.
You should ask friends, co-workers, family members and colleagues in
your industry for referrals to recruiters. Then, place calls to those
individuals and mention your mutual contact.
"If
you can present yourself as a referral of someone who’s used
the firm before, it’s always good," says Mr. Jacobus.
Whatever you do, don’t come across as desperate. Most
recruiters don’t appreciate being pressured by callers, he
says.
If
a recruiter phones you about a job and you aren’t interested,
he or she almost always will ask if you know anyone who might be
appropriate for the assignment. You’ll gain favor with the
recruiter if you can make referrals.
"I
make a note of who’s been helpful in recommending other
candidates," says Joe Zaccaro, president of the Human Resources
Consulting Group Inc., an executive search firm in Lakewood, Colo. "But
don’t give names just to give names. Suggest people who
genuinely may be good."
Barbara
Bogart, a strategic-alliance executive for a Maryland-based software
firm, found her current job through a recruiter after being downsized
from her previous position. She still gets two or three recruiter calls
each week. She says she always speaks with search professionals and
provides referrals if she can. These efforts will pay off the next time
she’s in the job market, she says. "It’s
relationship-building, pure and simple," says Ms. Bogart.
Don’t be a wallflower.
You’ll improve your chances of being found by recruiters in
your industry or function if you join professional societies, attend a
conference and tell colleagues confidentially that you’re
open to speaking with recruiters. These are sources of leads for
recruiters and their search researchers who help uncover potential
prospects.
Prepare a 30-second "commercial."
When you call a recruiter, first ask if he or she can spare a few
minutes, says Mr. Jacobus. Succinctly describe who you are, what you do
and what you’re looking for. Then listen and allow the
recruiter to let you know if he or she can market you effectively.
Don’t read your resume. Recruiters prefer dialogue
that’s short and sweet, says Mr. Jacobus.
Don’t take silence personally.
"Good recruiters can and should be awfully nice to job seekers, but
their first allegiance is to the client organization," says Ms.
Rehberg. Realize that recruiters usually are working on multiple
assignments and can’t personally return all calls or letters.
Don’t take their lack of response personally.
"Even
if your resume is impressive, it may not fit one of their jobs," says
Mr. Cooper. "But three to six months from now, they may have a new
assignment, search their candidate database and find your resume
matches the requirements."
Says Ms. Bogart: "If you have the talent [recruiters] are looking for,
they’re all over you," she says. "If they’re not
trying to fill a position in your area, they won’t call."
Moreover,
search executives dread candidates who badger them with phone calls and
resumes. If your job situation has changed since you first notified a
search firm, simply send a new resume, but don’t leave
messages asking if they’ve received your resume or have new
assignments you might fit.
Screen recruiters who call.
Check recruiters’ credentials before revealing personal
information. Ms. Bogart asks for the firm’s name and whether
it’s a contingency or retained firm. Ask search executives to
describe their typical assignments so you’ll know if they
recruit for positions that match your experience and career goals.
"I
also ask the person who gave my name to the firm about [the
firm’s] reputation," says Ms. Bogart, who questions
recruiters about their background in the software industry to see if
they understand how software firms operate.
Be candid about your experience and compensation.
Once you’re under consideration for an assignment, recruiters
will investigate your background to make sure it’s
squeaky-clean before presenting you to a client company.
You
won’t hurt recruiters’ feelings if you tell them up
front that an opportunity isn’t right for you. Also say early
on if you’re willing to relocate or if you might consider a
counteroffer to stay with your current employer.
As employers try harder to retain staff in the current labor market,
counteroffers are causing problems for recruiters because they prolong
searches or cause them to fail. If you accept a counteroffer, it may
jeopardize your relationship with a recruiter permanently.
"Accepting counteroffers hurts your credibility with the search firm and the client company," says Mr. Zaccaro.
Moreover,
be prepared to answer frank questions about your salary or compensation
package. Give the recruiter "an indicator of where you are," says Peter
Felix, president of the AESC, but don’t feel you have to
disclose your exact compensation. Additionally, don’t give
this information out freely to search professionals you
haven’t screened.
"Use
vague terms to describe your salary," says Ms. Rehberg. "Say
‘The positions I’m looking at are in the salary
range of $150,000 to $200,000,’ or you might offer a range
that captures your total compensation package."
Or turn the tables and ask about the compensation level for the
available position. "If they say $200,000, then you can say,
‘I’m comfortable in that range,’ but it
doesn’t mean that’s what you’re making,"
says Ms. Rehberg.
-- Ms. Patterson is associate editor of the National Business Employment Weekly.
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